About
Two Firms. One Table. One Side of It.
Lunara Hospitality is a hotel management company formed as a joint venture between two Saudi firms that have spent decades on opposite sides of the same table — and decided to sit on the same side of it.
One partner knows how places get built. The other knows how they come alive. Most hotel companies have to buy one of those competencies; Lunara was born with both. The result is an operator that thinks like an owner and advises like a partner.
Our Founders
Mosa Al Mosa Group (MMG)
Founded in 1993 (1414 AH) by Sheikh Mosa bin Abdulaziz Al Mosa, MMG is a premier Saudi real estate holding group bringing development muscle, land intelligence, construction capability, and multi-generational Saudi capital.
- Tilad: In-house construction arm.
- NOFODH: Asset management & marketing (> SAR 1B).
- Rawaj: Accredited valuations by Saudi Authority.
“Tomorrow is our today’s vision.”
HARTT Consulting Company – Tourism Consulting
Established in 2002 and led by CEO Mohammed Salem AlNashwan, HARTT is a specialist hospitality advisory firm with 24 years of owner-side and operator experience across KSA, the Gulf, and Europe.
- The Westin Abha Resort & Country Club: owner’s representative for Marriott’s first hotel in Asir — from the first site study to life after opening.
- Rua Al Madinah (PIF): hospitality advisor — 12 hotels and 7,075 keys and residences in the Al Ijabah zone alone.
- Shaza Riyadh Stables Resort: owner’s representative for Riyadh’s first country club.
- Al Saffaniyyah Towers, Jeddah: space programming and feasibility for 574 five-star keys in a 192,255 m² mixed-use complex.
- King Abdullah Sports City, Jeddah: feasibility and operating concept for two hotels.
- Luxury agreements for W The Palm Dubai.
- Due diligence on Hôtel de Crillon (Paris) & InterContinental Istanbul.
“Your bridge from local to global.”
A member of Nashwan Hospitality Group, alongside HARTT Hotel Supplies (since 2009) and Nashwan Hotel Brokerage (since 2007).
Decades of Building, Owning and Advising — Poured Into Lunara
Saudi real estate development, in-house construction, asset management and accredited valuations.
Feasibility studies, owner representation, operator selection and management-agreement negotiation across Saudi Arabia, the Gulf and Europe.
Our CEO has sat on the owner’s side of the table as consultant, broker and equity owner — and now as operator.
Lunara is where the developer’s discipline and the advisor’s craft meet the operator’s daily reality.
Mohammed Salem AlNashwan
A Cornell-trained hotelier (Master of Management in Hospitality) and holder of the Les Clefs d’Or Golden Keys of Service Excellence, he has spent 25 years on the owner’s side of the table — as consultant, broker, equity owner and now operator.
Opening Team Executive, Rooms Division — built the team from 2 to 570 staff.
Dallah Hotels (12 hotels) and Durrat Al Arous.
A portfolio of 19 hotels and resorts run by leading international operators.
CEO and equity partner of the company that owns The Westin Abha Resort & Country Club.
Ministry of Justice (Khibrah) and Ministry of Tourism Expert-tier license.
Why Lunara?
In this part of the world, the moon has always been more than scenery. It set the calendar, guided travellers across open country, and marked the hours of gathering and rest. It is quiet, constant, and generous with its light.
The Region’s Partner of Choice
To be the hotel company the region roots for: Saudi-born, guest-obsessed, and proof that soul and performance belong in the same P&L.
Care of a Founder
We create and operate hotels, resorts, and lifestyle places where guests feel genuinely known, teams do the best work of their careers, and owners see their assets managed with the care of a founder — not the distance of a flag.
Five Convictions
Guests Before Systems
Standards exist to serve people, never the other way around. When the manual and the moment disagree, we side with the moment.
Warmth is a Skill
Saudi hospitality is a living inheritance, not a slogan. We hire for heart and train for craft.
Owners Are Partners
We manage every property as if our own capital were in it — because we know exactly what that feels like.
Place Makes the Stay
Every Lunara property should taste, sound, and feel like where it is. We’d rather be deeply local than globally identical.
Stay Curious
We are entrepreneurs. We prototype, we listen, we improve — and we never confuse being established with being finished.
OUR PHILOSOPHY
"A great hotel is not merely built; it is brought to life through genuine care, seamless performance, and local soul."
"A great hotel is not merely built; it is brought to life through genuine care, seamless performance, and local soul."
Work with us
OWNER-MINDSET OPERATOR
We Think Like Owners
Born from real estate titan MMG and advisory expert HARTT, we manage every property with the care of a founder — protecting asset value while driving operational performance.
LOCAL SOUL, GLOBAL STANDARDS
Deep Saudi Heritage
We combine authentic Saudi hospitality with international operating SOPs and tourism funding access, aligning directly with Saudi Vision 2030 growth.
END-TO-END CAPABILITY
Concept to Performance
From construction oversight and feasibility studies to day-to-day operations and F&B concepts, we handle the full life cycle of hospitality assets.
"Ready to turn your hospitality asset into a high-performing benchmark?"
We Think Like Owners
Born from real estate titan MMG and advisory expert HARTT, we manage every property with the care of a founder — protecting asset value while driving operational performance.
Deep Saudi Heritage
We combine authentic Saudi hospitality with international operating SOPs and tourism funding access, aligning directly with Saudi Vision 2030 growth.
Concept to Performance
From construction oversight and feasibility studies to day-to-day operations and F&B concepts, we handle the full life cycle of hospitality assets.
"Ready to turn your hospitality asset into a high-performing benchmark?"